Perspective Branding

Simon Thorneycroft, Founder & CEO of Perspective Branding commissioned Steven Noble to render a handcrafted woodcut illustration for their company’s business cards called “Against the Odds” (established 2005) that personifies the company’s work ethic and success with hints of Simon’s English roots. The illustration has hidden symbols like the English bull dog, Mayflower ships, Spitfire airplanes, and rugby players along with hits of US symbols such as Abe Lincoln, and the American bald eagle. The artwork was entirely handcrafted out of a solid piece of scratchboard and adjusted digitally.