Steven Noble was commissioned by Left Field Wines to breathe new life into their branding. Left Field Wines, part of the Te Awa Collection, was a brand in need of a unique voice and character to distinguish it in the market. Steven Noble proved to be the perfect creative mind for the job.
The idea was to craft a series of illustrations that didn’t take themselves too seriously, reflecting New Zealand’s freestyle approach to exploration, creativity, and imagination. This ethos is intrinsic to the winemakers at Left Field Wines and the illustrations needed to capture that spirit.
Steven Noble rose to the occasion by creating artwork that was hand-carved on scratchboard using X-Acto knives to scrape off the clayboard. The result was a collection of unique and original illustrations that perfectly embodied the unexpected, the weird, and the wonderful through moments of humour and unexpected surprises.
Left Field is the birthplace of the unexpected, the weird and wonderful.
New Zealand’s freestyle approach to exploration, creativity and imagination is embodied in Left Field Wines, a brand that challenges the orthodoxy of winemaking, regional styles and convention. We communicate this with stories and folk law, creating deeper meaning behind the name. Taking our audience on a journey, to escape into the Left Field.
New Zealand’s freestyle approach to exploration, creativity and imagination is embodied in Left Field Wines, a brand that challenges the orthodoxy of winemaking, regional styles and convention. We communicate this with stories and folk law, creating deeper meaning behind the name. Taking our audience on a journey, to escape into the Left Field.